Social Semiotics
Social Semiotics Provide your own introduction to the methodology. What is it? Who discovered it? Why is it important? Social Semiotics is a process of placing meaning and purpose, exploring the " resources that people develop to make meaning of, in and with the world around them. It examines the mechanisms through which material formations are made to mean."(Bezemer, 2009) . Studying different formatting of media, specifically non-verbal formatting like photography and deciphering how each element impacts a viewer. Social semiotics was first introduced conceptually by British linguist, Michael Halliday. Social semiotics are important because it analyzes how elements of (things like) images provide different symbolism depending on different factors that apply to the viewer. Social semiotics is connected to visual rhetoric which is "the use of images...to make an argument or persuade us to act..." (Crusius, 2016) What are some of the rules associated with ...